Realizing Dreams — Capital One Commercial Banking
At Capital One, we invest in design. We’ve spent the last few years building an organization of super-talented designers across the country, including the acquisition of Adaptive Path in 2014. Most of that design muscle has been flexed to improve consumers’ experiences — helping people achieve their dreams through our banking, credit card, and home and auto-loan services. Now that’s being augmented with the creation of a world-class Commercial Banking Design team. Based in NYC, this team will grow to 45 people by the end of 2017, and works exclusively with the commercial product and technology teams to create beautiful experiences for businesses and the people who work in them — because businesses and employees have dreams too.
Recognizing excellence — being able to understand what makes a good experience good, and why — is crucial for any organization seeking to build a competency in design. In support of this we are delighted to announce our sponsorship of the IxDA Interaction Awards.
The IxDA Interaction Awards have been recognizing excellence for the past five years. They celebrate and select the best design work across its network of 70,000 members and 170 local chapters around the globe. Every year, they capture of the state of interaction design; marking its progress and inspiring the generation of designers to build upon those ideas to further our practice. It sets the benchmark of great design work and pushes us to ask, “What can we learn from this project and how can we apply their success in our own work?”
“Developing a language of critique and being able to recognize excellence is so important to us,” said Richard Dalton, Capital One’s Head of Design for Commercial Banking. “We’re delighted to support and learn from the interaction design community by sponsoring the Awards.”