Pearson – helping define the future of education



Concept / Professional


Matthew McBride, Bill Hermanns, Jonathan Blaugrund, Yoko Nakano, Ken Thelien, Shelby Cinca, Margarita Piza, Paul Hahn, Huei Peng Lee, Dana Wood, Chy Lin, Robert Zelin, Joshua Nathanson, Justin Chen, Eva Kang, Jason Brush, Ashley Seto

Project Description

When Pearson, the world’s largest publisher, needed to redesign their textbook curriculum to meet new national standards, they did more than just write new content. They reinvented the textbook itself. Pearson hired a team of product designers, developers and master teachers to create a new tablet-based teaching tool for grades K–12. Our interface needed to accommodate all age groups and vastly different kinds of content. The resulting product is simple, modular, and effective.


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