Stop-Motion Studio

Second StoryUSA

Expressing

Concept / Professional

Team

Design & Development: Second Story, part of SapientNitro, Client: Verizon Wireless

Project Description

Stop-Motion Studio, an innovative workshop created by Second Story for Verizon Wireless, envisions mobile phones as conduits for creativity, tools to help people tell their own story. A movie-making workshop for the masses, the Stop-Motion Studio gave average people everything they needed to direct their own (very) short film.

The workshop was a huge success: of the participants surveyed, 100% said they had fun, and 95% learned something new. The store became a true destination, a place for guests to create something unexpected and sharable and get to know Verizon and its products along the way.

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