The Coffee Connector

TellartUSA

Engaging

Production / Professional

Team

Tellart, The Secret Little Agency, OctoPD

Project Description

Created in partnership with The Secret Little Agency for the Singapore Economic Development Board, the Coffee Connector is a beautiful object, seamless digital interaction, and social experiment– all in one. It was designed to encourage conference attendees to network; it only brews a cup of coffee when two attendees work together to request one. Once you’ve found a partner, the machine’s exposed kinetic brewing process engages viewers and uses interactive touchpoints to facilitate conversation. Called the “LinkedIn of Coffee Machines,” the Coffee Connector was undeniably successful at attracting the attention of busy conference-goers, and facilitating new and meaningful connections between them.

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