Google – Through The Dark

R/GA SydneyAustralia

Engaging

Production / Professional

Team

Hamish Stewart, Gavin McLeod – Executive Creative Director Michael Armstrong – Creative Director Blake Kus – Associate Technology Director Jess Bateman – Senior Designer Shruti Rai – Senior Experience Designer Aaron George – Software Engineer Kate Allan – Copywriter Justine Cusack – Social Strategist Corey Nicely – Marketing Science Manager Margo Lowry, Julia Rush, Gertjan Leppers – Production Natalie Brend – Senior Account Director Jeff Donios – Senior Technology Director Mike Daly – Director, Exit Films Kim Wildenburg – Executive Producer, Exit Films Eran Hilleli, Marco Palmieri – Animation, XYZ Studios Richard Osellame – Senior Technology Director, XYZ Studios Stevie Watkins – CG Lead, XYZ Studios Garett Mayow – Executive Producer, XYZ Studios POEM – PR Essence Digital – Media

Overview

Australian hip-hop legends Hilltop Hoods and Google Play collaborated to create an interactive music video that harnesses mobile capabilities to capture a world turned upside down, as experienced by band member Dan Smith during his son’s leukemia treatment. Two 3D environments rendered in code are navigable by rotating the phone, translating a personal journey into a powerful digital experience. Each listen on Google Play generated a donation to support young Australians living with cancer.

Audience

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