Samsung – Can’t Stop

R/GAUnited States

Engaging

Production / Professional

Team

Marc Mathieu, Jesse Coulter, Kristin Harrer, John T Field, Monique Nanclares, Kyle Lazarus – Samsung Team Chris Northam, Eric Jannon – Group Executive Creative Directors Tristan Kincaid, Trevor Eld, Qian Qian, Thibault Gerard, Katie Facada, Bruno Nakano, Cesar Marchetti, Jenny Wu – Creative Team Helder Santo, Chad Wilson, Ben Kravitz – Client Services Karl Lunan, Maria Jesus Pesara – Production Adam Housman, Frank Yandolino, Andres Pagella, Ignacio Tischelman, Jin Sung Yoo, Lambert Torres, Pablo DiStefano, Pablo Roulet, Nahuel Lema, Nicolas Schteinschraber, Pablo Muratore, Joe Wanko, Brian Kuzma – Technology Michael Piccuirro, Scott Kundert – Prototyping Jodha Kandola, Kevin Geruldsen – Quality Assurance Marc Maleh – Data Science Shashank Raval, Olya Mikhaliova – Experience Design Chris Simms – Director, Hound Diplo/Mad Decent – Music

Overview

Fitness devices usually target athletes. Samsung wanted to change that with Move: a collection of fitness devices for everyday people. To engage consumers, we created “Can’t Stop”: an exclusive mix that only plays when you move.

The mix—by sought-after music producer Diplo—plays as long as the mobile site detects movement via your phone’s GPS and accelerometer. To hear the whole mix, you have to move for 30 minutes straight. Jump, run, dance, pogo—we don’t discriminate. Just don’t stop.

Audience

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