Experience Design Director, Adidas.
Birgit is an independent creative director, UX and design strategist with a great passion for design and people. She uses her design skills to improve people’s lives by raising the quality of user experiences and finding innovative solutions for products & services. She has actively supported the global design community for many years and with equal passion for a number of initiatives: in 2010 she founded the IxDA Hamburg chapter, in 2011 she was a founding team member of the Interaction Awards as Co-Chair Outreach Europe, from 2012-2016 she was IxDA’s Regional Coordinator for Europe, and in 2016 she joined the IxDA Board of Directors. Birgit was born and raised in Hamburg, but in her nearly twenty years of professional experience she has also lived in Seattle & Prague, and now lives and works in Amsterdam.