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Jennifer Bove
Feb 3, 2012
Announcing the Winners of the 2012 Interaction Awards

We’re honored to announce our inaugural annual Interaction Award winners for 2012!

Tonight we celebrated twenty-six winning projects from all over the world at an Awards Ceremony and Party sponsored by Google at Interaction|12 in Dublin, Ireland. The projects, ranging from applications and games to instrument panels and installations, were picked from over 300 entries from 33 countries,for their excellence in interaction design. San Francisco-based design firm Stimulant and product companyLoopLoop and Interaction Cubes by Fundação Oswaldo Cruz/Museu da Vida, from Rio de Janeiro was awarded the People’s Choice Award.

“The teams and organizations behind the winning projects deserve our attention and applause,” said Janna DeVylder, president of IxDA. “Great interaction design does not suddenly appear; it’s through a considered design process, understanding of behavior, and clear intent that these projects shine. We are thankful to all that submitted in this first year, providing our judges with a difficult task of narrowing projects and selecting the final winners.”

LoopLoop, the winner of Best in Show, is an interactive music toy created by Stimulant for Sifteo cubes and uses hyper-minimal visuals and rich, smile-making sounds to let anyone make music.

“The best interaction design doesn’t just make things easier to use, it opens up new spaces for play and collaboration to enhance our relationship with the world and each other,” said Jury Chair, Robert Fabricant. “LoopLoop was by far the most addictive entry we reviewed. The judges couldn’t put the little blocks down. That is the true test of great interaction design.”

Interaction Cubes, Winners of the People’s Choice Award, received 394 votes from individuals all over the world who voted for the project during an online poll. By Fundação Oswaldo Cruz/Museu da Vida, from Rio de Janiero, Interaction Cubes brings the Periodic Table to life. Installed as part of a traveling exhibition, the modular aluminum structure contains blocks that represent the various chemical elements.

Top prizes were awarded in the following categories: Best in Show, Best Concept, Best Student, People’s Choice, and Best in Category for six categories. An international jury selected the category award winners, and the People’s Choice Award was chosen by the online community.

And the winners are:

Best in Show
Stimulant/Sifteo – USA
Best Student
Pas a Pas
Ishac Bertran/CIID – Denmark
Best Concept
Out of the Box
Vitamins – UK
People’s Choice
Interaction Cubes
Fundação Oswaldo Cruz/Museu da Vida – Brazil


Best in Category, Expressing
Stimulant/Sifteo – USA
Best in Category, Connecting
Pepsi Refresh Project
Best in Category, Disrupting
Ford SmartGauge with EcoGuide
Smart Design – USA
Best in Category, Empowering
ReadyForZero – USA
Best in Category, Engaging
Interaction Cubes
Fundação Oswaldo Cruz/Museu da Vida – Brazil
Best in Category, Optimizing
IceMobile Agency – Netherlands


Complete list of winners for the 2012 Interaction Awards:

IceMobile Amsterdam, The Netherlands (Best in Category, Optimizing)

Crispin, Porter + Bogusky Boulder, USA (Optimizing)

FoodHub: a digital community where local food people
ISITE Design Portland, USA (Connecting)

Ford SmartGauge
Smart Design San Francisco, USA (Best in Category, Disrupting)

Google Art Project
Possible Worldwide New York, USA (Empowering)

HBO GO Mobile Applications
HUGE New York, USA (Engaging)

I want ToBe… Course
ToBe Worldwide Amsterdam, The Netherlands. (Empowering)

Interaction Cubes
Fundação Oswaldo Cruz/Museu da Vida Rio de Janeiro, Brazil (Best in Category, Engaging)

Stimulant/Sifteo San Francisco, USA (Best in Category, Expressing; Best in Show)

Out of Box Experience – Accu-Chek Aviva Dublin, Ireland (Optimizing)

Out of the Box
Vitamins London, England (Best Concept)

Pas a Pas
Ishac Bertran/CIID Copenhagen, Denmark (Expressing, Best Student)

Peel Mountain View, USA (Disrupting)

Pepsi Refresh Project
HUGE New York, USA (Best in Category, Connecting)

Rockwell Group New York, USA (Connecting)

ReadyForZero San Francisco, USA (Optimizing)

Spotify Box
Umea Institute of Design Umea, Sweden (Disrupting)

Art Center College of Design Los Angeles, USA (Connecting)

SWYP: See What You Print
Artefact Seattle, USA (Disrupting)

Teaching Channel
Method San Francisco, USA (Empowering)

The Film Room
R/GA New York, USA (Expressing)

The Waste Land
Touch Press LLP London, England (Disrupting)

University of Oregon Ford Alumni Center
Second Story Interactive Studios Portland, USA (Engaging)

We Remember/ Explore 9/11
Local Projects LLC New York, USA (Engaging)

Windows Phone 7.5 (Mango)
Microsoft Seattle, USA (Connecting)

Xero Wellington, New Zealand (Optimizing)


The Interaction Awards are an initiative of the Interaction Design Association (IxDA), a global community of more than 120,000 individuals worldwide dedicated to the professional practice of Interaction Design. Find out how to join your local group and get involved at

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