The Blog

Find out what’s happening.
Interaction Awards
Feb 28, 2023
Meet our jury: Sami Niemelä

Sami is a strategic designer, consultant, and creative leader working at the intersection of systems, foresight, and design. His talent lies in the combination of fast conceptual thinking and visualization turning ambiguous problems to clear solutions and systems while remaining grounded in clear business drivers.

Sami has been working on interaction design since 1997 and founded his first company already in 2001. Before founding Nordkapp in 2007 he worked at Nokia Design’s global Insight & Innovation team between Helsinki, London, and Los Angeles.

During his career, Sami has worked with clients such as Google, ING Group, Kone, Nokia, Microsoft,  Oura, Beddit (exited to Apple), Umbra (exited to Amazon), Swappie, and City of Helsinki.

Sami’s work has earned several patents and 40-ish awards in national and international competitions, along with several highly esteemed jury duties in Finland and abroad. He also has over a decade’s worth of teaching experience at the Aalto University School of Business and over 100 lectures and talks worldwide.

Currently, he serves as a director on IxDA’s global board of directors.

Linkedin | Twitter


The Interaction Awards are an initiative of the Interaction Design Association (IxDA), a global community of more than 120,000 individuals worldwide dedicated to the professional practice of Interaction Design. Find out how to join your local group and get involved at

© 2012 - 2023 Interaction Design Association