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Interaction Awards
Jan 9, 2023
What makes a great submission?

Our entry deadline is fast approaching and preparing your Awards submission can be an anxiety-inducing experience. Have I got the right information? Did I pick the right photos? Is my story clear? 

To make your job easier, we’ve put together insights from our past Interaction Awards jurors – how they’ve looked at submissions and what made a project stand out from the rest. 

Jury members want to understand the main points of your project and why it’s worthy of an award. Good storytelling is key. Your submission should be well-written and engaging, with a strong narrative that helps bring your work to life.


Part of what makes a really great piece of interaction design is that it considers how attractive and interesting something is on the surface, but it also considers how robust and clear the systems underneath it are.

– Matt Jones, Head of Design, Lunar Energy


These are the elements that the jury members are asked to consider:

1) Framing

Human context: Demonstrate your process to understand the human context of the problem your project addresses. Identify what people are included, what people are excluded, and the resulting impact. Distinguish between direct users and others impacted. Does your solution improve access, inclusion, and opportunity for historically marginalized people?

Opportunity: Take care to clearly frame the problem space or opportunity. How clear is the insight? How well developed is the connection between insight, solution, and desired outcome? Does the framing offer something new compared to solutions previously attempted in this space? 


The videos themselves told very compelling stories and very complete stories. It was clear what the problem was, the methodology for solving the problem, and then what the actual output and outcome was. 

– Michelle Berryman, SVP User Experience, Hero Digital


2) Process 

Compelling Concept: Is your concept or big idea behind the solution clear? Match and build on your insight and the problem/opportunity. Does the concept advance meaningful discussion or new models for design? Support your claims and demonstrate the impact of your work. 

Exquisite Craft: Show how your process translates the concept into a tangible, elegant design solution — through language, style, behavior, and functionality that support human interaction. Demonstrate attention to detail, fit and finish, and how the medium serves your goals. Address how you considered aspects of usability and accessibility. Describe how you considered and incorporated the voices of impacted people in your process.


The ones that have more of a narrow –sort of like a micro-niche type of approach – have been a lot better every single time that we’ve seen something.

– Eddie Opara, Partner, Pentagram


3) Outcomes

Positive Impact: Describe how the solution delivers on the intended impact against the problem/opportunity, the people, and the business (profit, cost, brand). How well does the solution consider and mitigate unintended or negative impacts?

Meaningful Innovation: How novel is the solution, the concept, and/or specific aspects of the craft? Does it advance the practice of interaction design, and inspire new thinking for others?


I want something that is responding to a clear opportunity or a clear need that has a strong vision for itself and for the work it’s doing.

– Dr. Genevieve Bell, Australian National University, Director, School of Cybernetics


Your submission should be relevant to the category you’re submitting for, and it should clearly demonstrate how it meets the criteria outlined above.  Overall, it should be well-crafted, well-written, and persuasive, and demonstrate your work’s value and impact. 

A great submission has a satisfying resolution that ties up loose ends and leaves the reader satisfied.

The Interaction Awards are open for submission through 13 January.


The Interaction Awards are an initiative of the Interaction Design Association (IxDA), a global community of more than 120,000 individuals worldwide dedicated to the professional practice of Interaction Design. Find out how to join your local group and get involved at

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