Beats Music



Concept / Professional


Anthony Baker – Technical Lead; Anthony Galvin – Technical Director; Dan Kashman, Rory O’ Flaherty, Anne Taillandier – Digital Advertising; Daniel Nieuwenhuizen – Associate Design Director; Dave Robbins – Head of Production; Germán Levy, Pablo DiStefano, Leandro Glossman, Andrian Olaru, Razvan Pavel, Artur Cistov - Engineers; James Temple, Jay Zasa – Executive Creative Director; Jenna Livingston, Jason Ashlock, Luke Wicker – Copywriters; John Mullin, Tracy Hepler, Catherine Tirpak – Social Media; Jon Ward, Simone Cucchi – Senior Designer; Josh Mandel, Kat Friis, Monique D. Veillette, Shannon Worley, Alex Wills, Jocelyn Birsch, Elisabetta Viggiani, David Kalvert, Erin Rabasca, Nicolas Karlson – Broadcast Production; Josh Yeston, Wilf Eddings, Andy Bull – Art Director; JP Toher, Jason Leitch – Senior Producer; Lucio Rufo – Creative Director; Niall McCormack, Catarina Peres – iOS & Android Engineers; Patrick Van Kann – Executive Technical Director; Razvan Creanga – Quality Assurance; Rebecca Rumble – Editor; Rob Northam – Associate Creative Director; Scott Shaw – Interaction Design Director; Trent Reznor – Chief Creative Officer, Beats Music; Rob Sheridan – Creative Director, Beats Music; Ayse Kulahci – Senior Director, Product Management & Strategy, Beats Music

Project Description

Streaming music services lack heart. Algorithms aren’t enough to fix the problem—to do that you need people driven by a passion for music.

We designed a revolutionary new music service combining human curation and technology that could truly understand you.

From the start, Beats Music was designed to be mobile first. The interface was meant to feel simple to use, and connected to the culture and emotion of music. Building a profile helps Beats Music understand your taste, so it can serve music curated by experts just for you, for whatever moment you’re in.


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