Abstract_ customization in fashion

Kolding School of DesignDenmark

Expressing

Concept / Student

Team

Julie Helles Eriksen, Bjørn Karmann, Kristine Boesen

Project Description

Abstract_ is a concept that shows a new way to design and produce fashion.

We believe we are living in a society where expressing your personal and unique story is a part of you creating your identity. We see a growing interest for personal products as well as authentic experiences in our hunt for creating us self. Customization is a way where we as customers today can be a part of the designprocess and through this designing and creating our identity. Customization is a trend we see in many product fields but especially in apparel and footwear design. What we are wearing is a powerful way to express our personality and style.

With Abstract_ customers are involved in the design process by generating patterns from their own personal stories. They write a text, a story or anything into our web design tool, which analyzes what, the customer writes and how it is written and transforms this data into a visual representation of the abstract. The webcam will analyze the facial expression and let this data influence the color of the pattern. We will transform the customer’s personal pattern into a textile and a unique piece of garment and by designing your garments through Abstract_ you write your story into the cloth you wear and what you express.

Also on a higher level there might be something to gain for the world in making more personal products. If we buy products we have a stronger emotional connecting to, we might care more for the products and keep them for a longer period. This can lead to a more sustainable and conscious way of using materials and producing garments.

ABOUT IXDA

The Interaction Awards are an initiative of the Interaction Design Association (IxDA), a global community of more than 120,000 individuals worldwide dedicated to the professional practice of Interaction Design. Find out how to join your local group and get involved at ixda.org.

FOLLOW US
© 2012 - 2022 Interaction Design Association