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Powerchair Football Argentina – VR Power Trainer
R/GA Buenos AiresArgentina
Disrupting, Empowering
Production / ProfessionalTeam
Bruno Ropu Rovagnati - SVP, Managing Director, LATAM
Mariano Jeger - VP, Executive Creative Director
Florencia Pereyra - Executive Client Services Director
Diego Gueler Montero and Sebastián “El Chino” Graccioli - Creative Directors
Federico González - Experience Designer
Guillermo Lizarzuay - Design Director
Christian “Amish Bueno” Leal and Sebastián “Amish Malo” Higueret - Creative Team
Adrián Somoza - Senior Visual Designer
Andrés Pagella - Technology Director
Fernando Draghi, Nicolas Schteinschraber - Senior Software Engineers
Facundo Campi - Senior QA Engineer
Natalia Nenadovit - Executive Production Director
Rosario Dobroevic - Producer
Julieta Zajaczkowski - Sr. Producer Content Studio
Guillermina Ortiz - Producer Content Studio
Julián Vey - Video Editor Content Studio
Bomba Cine + R/GA BA - Film Production
Nahuel Varela, Federico Castro - Direction, Bomba Cine
Florencia de Mugica - Production, Bomba Cine
Salmón Osado - Music
Casa Kiev - Post-Production
Overview
Powerchair football is soccer for people in motorized wheelchairs.The Argentine team trains only once a month due to costly and difficult logistics. Training requires a large space with a smooth floor, and the athletes have to bring their sport chair as well as their everyday chair.
We created VR Power Trainer, a virtual reality platform that empowers players to train anywhere.Using human-centered design and input from the players, we built a virtual gymnasium where they can practice anytime.
