Nemus Futurum

Great ApesFinland


Concept / Professional


Metsä Group: Katariina Saelan Armi Purhonen Krista Kimmo Janne Soimasuo Kai Heinlahti MKTG Finland: Anni Silamo Laura Mutka Julius Meriläinen Markku Kirves Great Apes / HiQ: Valtteri Santala Mikko Saario Niko Sipilä Constantin Freche Johanna Tyrkkö Mirnes Selimovic Timo Korhonen Timo Virtanen


Nemus Futurum is Metsä Group’s interactive and comprehensive visitor experience showcasing sustainable forest management and the Finnish forests in a completely new way through cutting edge technology used at an actual location.

At Nemus Futurum guests are guided through sustainable Finnish forest management, sustainable use of forests, forest nature and bioproducts. Visitors will also experience how sustainable forest management has an effect on the climate and forest biodiversity.

At Nemus Futurum visitors are guided through all significant stages of an 80-year forest cycle. All visitors are provided an iPad with a bespoke app installed at the beginning of the tour that helps contextualize both the environment and support the narration of the tour guides.

The app uses various methods such as GPS tracking and Augmented Reality to provide a curated digital experience in the awe-inspiring forest setting of Nemus Futurum.

Nemus Futurum is a completely new approach to smart spaces and “edutainment”. It is designed to educate EU officials, local politicians, Metsä Group stakeholders and the media about the effects and benefits of sustainable forestry.

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