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End-to-end single point farmer support app for 200 million+ Indian farmers

Empowering
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2022
India
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Team

Aashish Solanki, Aniket Kumar, Dimple Jain, Gokul, Raghav Iyengar, Rishitha Raj, Roshith

Company | Institution

NetBramha Studios

Category

Production

Type

Professional

Project description

India’s 200 million+ farmers did not have access to a personalized farmer support app. Seedworks partnered with NetBramha to create a comprehensive digital platform to address farmer problems.

Challenges

- Lack of personalized information

- Dependency on unorganized resources

- Lack of engaging platforms for farmers

- High diversity across languages, crops, etc.

- No single platform that gives end-to-end support

The Approach?

NetBramha spent 500+ hours speaking with over 600 farmers across 40 remote locations in India to understand their challenges. With gamification & a highly personalized crop calendar, the app was designed to handhold farmers throughout the crop life cycle via customized step-by-step farming instructions.

Solutions

- Highly personalized crop calendar

- Gamification to keep farmers engaged

- Using patterns of YouTube & TikTok (a farmer favorite)

- Amicable conversational tone

- Voice-feature a constant across the app

Key Results

- Empowering 200 million+ Indian farmers with easy tech accessibility

- Reduction in crop wastage with improved crop cycles

The outcome

An end-to-end farmer support app that transforms crop production efficiency by making tech easily accessible to the 200 million+ farmers of India.

Challenges

- Lack of personalized information

- Dependency on unorganized resources

- Lack of engaging platforms for farmers

- High diversity across languages, crops, etc.

- No single platform that gives end-to-end support

The Approach?

NetBramha spent 500+ hours speaking with over 600 farmers across 40 remote locations in India to understand their challenges. With gamification & a highly personalized crop calendar, the app was designed to handhold farmers throughout the crop life cycle via customized step-by-step farming instructions.

Solutions

- Highly personalized crop calendar

- Gamification to keep farmers engaged

- Using patterns of YouTube & TikTok (a farmer favorite)

- Amicable conversational tone

- Voice-feature a constant across the app

Key Results

- Empowering 200 million+ Indian farmers with easy tech accessibility

- Reduction in crop wastage with improved crop cycles

The outcome

An end-to-end farmer support app that transforms crop production efficiency by making tech easily accessible to the 200 million+ farmers of India.

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