Cisco Meraki sought an aligned, compelling vision of their future dashboard to serve user’s evolving needs and usher their next generation of innovation. They partnered with DesignMap to create a user validated, redesigned experience. Through this alignment, they’re delivering a more powerful, streamlined, and automated experience that meets network operators where they are and helps them grow.
This project aligned stakeholders around the future of Cisco Meraki. It also impacts users—network operators across diverse disciplines and company sizes.
The impact of this design work was multifold:
- Aligned the company on a tangible vision for the near and long-term
- Helped them deliver on their promise of simplicity and empower users to operate more effectively, strategically, and efficiently
- Helped them differentiate in a competitive market by enabling them to offer a more intelligent and automated solution for specialized networking professionals
DesignMap and Meraki teams conducted user and stakeholder interviews, researched the landscape, created personas, built journey maps, and designed a new experience via a visiontype.
User & stakeholder research
We conducted 39 stakeholder interviews across various disciplines. Additionally, we held 29 user interviews with network operators across diverse disciplines and company sizes.
We analyzed commonalities to uncover pain points, tools used as workarounds, business opportunities, and other themes.
We used those themes to create seven user personas to understand the full ecosystem of users in the networking space. And we created a journey map to provide an overview of the different/key stages in building and managing a network and who is involved.
We also conducted a landscape audit of 21 similar products across in-direct competitors, single-point solutions, and comparable interfaces to surface capabilities, differentiators, best practices, and market opportunities.
We uncovered that the industry is moving toward a convergence of the networking space—leading to an increase in competition. To remain competitive, Meraki needs a more unified platform that encompasses more aspects of the network, addresses the fact that users are becoming more specialized and want more intelligent tools, and puts security at the forefront.
DesignMap created vision concepts and further developed them through a combination of co-creation with Meraki stakeholders, brainstorming, and iteration. We created wireframes to enable user testing of our ideas and established an IA for these concepts that would better meet user needs.
The vision scenario pulled the concepts into a compelling narrative that demonstrated the improvements users would experience with the future dashboard. This vision was socialized and iterated upon for the final vision.
The teams presented high-fidelity screens to the broader organization to articulate and realize their vision: to be the most simple, secure, and intelligent networking & IoT platform for enterprises everywhere.
The visiontype demonstrated what the product could be and helped articulate how Meraki meets a small company where they are and helps them grow. The work also included a visual refresh to deliver on the promise of simplicity.
DesignMap hosted an activation workshop to prioritize and develop a high-level plan to execute the vision.