Have you ever purchased a plant just because it looks good at a glance? Have you ever left flowers or plants at home that perished just because you don’t know how to take care of them? Many people have experienced those moments. Making plants grow is not as simple as it seems. Various plants have different requirements for watering and taking care of them. Under these contexts, a practical and recognizable mobile application is necessary for people who lack relevant knowledge to recognize plants, pick the one that suits their needs, and take care of them.
Market research, composed of large-scale surveys and focus groups, was performed to validate the need for such an application and to study the potential preferences of the UI interface. The large-scale surveys, powered by Google Surveys, focused more on validating the need. Over 300 people participated in the survey. More than 70% of them currently have houseplants, and 90% of participants had or attempted to have them in the past month.
The focus group was composed of 20 random people who fit PlantC’s target user profile. The interviews were conducted via Zoom Meetings. The participants were asked to fill up the survey and choose between different design preferences. The result of the focus group indicated that simple to use is the highest-ranked feature.
The color set of #52A54E green and #FDFDFD white is one of the most preferred sets due to its sense of refreshing, light, free, etc. After the design was finished, a follow-up survey was sent out for feedback.
The survey result indicates that 90% of the participants will choose PlantC over other products based on the first glance of UI design. After the design was finished, a follow-up survey was sent out for feedback. The survey result indicates that 90% of the participants will choose PlantC over other products based on the first glance of UI design.