Speculation about future of the healthcare for parenthood

Halmstad UniversitySweden
2023 People’s Choice Award
Vote for this Project
Voting closes at 23:59 EST (EST time: UTC-5) on 5 May 2023.


Concept / Student


Mehmet Eren Ozyoldash


In this, we utilized participatory design and AI tools to reflect, critique, and question the current service of IVF treatment in different parts of the globe with a specific focus on ethics + socio-economical norms.

As an end result, we ( Designer + Researcher + Participants // Public, government employees, and private acts/agents) created utopian & dystopian futures oriented around Reproductive health treatment services, specifically Vitro fertilization (IVF) artifacts that offer product-oriented service models, these series of speculative artifacts created from the evolved shaped over series of community-based workshops + PD design process to ask questions or more actually we wanted to get lost discover the questions about the topic below have dialogs, HAVE DISCOURSE …

  • Healthcare
  • Accessibility
  • Alternative options
  • Meaning of being parents

The main purpose is to create a platform through design research based on the participatory design for a group of people to share and reflect on their wishes and the pains their experience during the treatment journey, issues around accessibility, law, money emotional struggle&journey, smiles, and sadness.

In this project, we wanted to explore both negative and positive stories and experiences and speculate better possibilities for us. It was important to Be aware of ethical concerns and people’s privacy. ( Offer a secretive, trust the nurturing process. We believe design can help create resilience services/products with + for our society and nurture symbiotic relationships with people, policymakers, and the welfare system thus by using speculative design, we can inject norm creative thinking… 

Project Description

What opportunity was the project addressing?

Creating awareness about IVF and other treatment options by enabling conversation through a speculative future.

Who were you designing for?

We ( Individual designers and participants) developed this project for individuals and couples who wants to have kids but lack support and help from the government, the private sector, or society. We utilized participatory design and AI tools to reflect, critique, and question the current service of IVF treatment in different parts of the globe with a specific focus on ethics + socio-economical norms.

What was the impact?

Enabling empathy through sharing stories varies from a socio-economical perceptive. Developing visual artifacts, to create discourse by telling different stories about Healthcare, Accessibility, Alternative options, the Meaning of being parents

During this project we aimed to discover questions to create dialog some of the questions :

  • Why do people force to use health tourism in general ( Positive and negative effects of this service offering ) ?
  • Ethical and Social concerns behind AI ( Why does AI assume doctors should be handsome white CIS males?) How we can challenge this and learn more about prompt engineering to create more norm-sensitive content?
  • Why is healthcare equipment designed as military equipment which looks scary and uncomfortable to experience? What would be an aesthetic alternative?
  • Can we learn from the indigenous knowledgeable, elder generation and implement insights into designing high-tech gear?

Describe the design process applied to the project.

We Started with auto-ethnographic research + in-depth conversation, and later on, a co-creation /participatory sense-making workshop. In the last stage, we had body-storming and soma aesthetics workshops to reflect & explore the created artifacts.

During co-creation season we started with vague definitions and explore concepts further with prompt engineering and amazing machine workshops while utilizing physical objects to mimic realistic sensations under the soma aesthetics guideline. Physical objects ( Attributes & Qualities & Interaction Properties/behaviors) with Interaction mapping ( Input & output and feedback & feedforward ) helped participants without prompt engineering interest quickly articulate them in terms product&design language.

During the workshop, some participant mentioned speculative artifacts used by the doctor was “scary, traumatic, designed without concern sensation of aesthetics “ As a natural next step, we wanted to push the aesthetics of artifacts as well as develop possible experiences of the product by improving aesthetics attributes of medical tools ( soft, welcoming, natural-warm, inborn). During this stage, We organized ethnographic studies for a two-week period ( Digital context base observation/diary of talking to real and imaginary healthcare employees, boundary object of intimacy, and in-depth interview ) Later on a participatory workshop with contextual activities and participatory sense-making seasons supported with bodysurfing iterations. Last but not least we created the final story about designed artifacts and developed a service model for them using a creative patient&community centered journey map and service blueprint for the artifact and experience.


The Interaction Awards are an initiative of the Interaction Design Association (IxDA), a global community of more than 120,000 individuals worldwide dedicated to the professional practice of Interaction Design. Find out how to join your local group and get involved at ixda.org.

© 2012 - 2023 Interaction Design Association