Cape Town, South Africa
Carien is Digital Product Design Lead at Neurozone ® , an organization on a mission to see human beings build their collective resilience and reach their greatest potential. She works with experienced neuroscientists who have developed a dynamic, analytical model of resilience based on real-world data, neurology, and the latest in neuroscientific research. It allows them to assess individuals and teams and reveal which aspects of their lives they might pay attention to, to see the greatest impact on their resilience. Carien strives to make this user journey as engaging as possible.
Having spent many years as a UX Designer, Researcher, and CX Consultant in several industries and contexts, including antenna design (Carien’s roots are in Electronic and Microwave Engineering), marketing, banking and investment, e-commerce, healthcare, back-office enterprise software, and mining, she has had the opportunity to work with talented product professionals and to experiment with a number of different product design methods – from JTBD to Design Thinking, to Human-Centred Design. She feels privileged to have spent many, many hours observing diverse people interacting with a variety of digital products.
Recently, she has become concerned about the harm – present and potential future, intended and unintended – being done by technology. She wants to see kindness prioritised in product design: not only towards end-users and their communities but also within the product design community. She is a mother of two small children and sees the potential of digital to shape a kinder, stronger, more resourceful generation.
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