Jury Member

Sudhir is the founder of INDI Design, based in India, which he is developing into a multinational network of designers and associates to use design expertise in service of society and business. The network has 9 international offices and 6 offices in India.

With over 26 years of experience working in design, Sudhir is the founder and president of Design India (India’s largest social community of professional designers) and is Chief Editor/Publisher of POOL Magazine (for Design, Innovation and Art). POOL recently released its 60th issue and 2nd Annual publications. Sudhir is an alumnus of the World Economic Forum’s World Design Council, was on the inaugural design jury at the 2008 Cannes Lions Festival, and Adfest 2009, was on the jury of Dutch Design Awards 2011 and 2012, as well as Design Turkey. He has been involved in successful and award-winning transformation of many household brands in India; he writes and lectures on the role of Design in Society and Cultures.

Sudhir leads projects in industrial design, retail design, brand strategy, museum designs, go-to-market plans, communications, user interaction design and qualitative cultural research. He graduated from the National Institute of Design, Ahmedabad, and holds a number of board positions for both commercial and educational organisations. Sudhir was awarded the “Most Promising Entrepreneur of the Year” 2009 for his contributions to India’s design business industry.

Sudhir passionately believes that design thinking can alter the fortunes of organisations and the economy of a country. Brands need to simplify their pitch to the consumer and coordinate the experience with the content that they offer. Simple, straightforward execution of a complex strategy is an easy way to enter the hearts of consumers in these chaotic times.