Nelly Ben Hayoun Studios designs extreme experiences for you to become an astronaut in your living room while dark energy is being created in your kitchen sink and a volcano erupts on your couch. Dubbed the ‘Willy Wonka of Design and Science’, award-winning director and Designer of Experiences Nelly Ben Hayoun is a critical explorer, a fearless and passionate provocateur. In 2014 Wired magazine awarded her with a WIRED Innovation Fellowship for her work to date and its ‘significant impact on the world’ whilst in 2013, Icon Magazine touted Ben Hayoun as one of the 50 international designers ‘shaping the future’. Finally in 2015, she was nominated for a Women of the Year Achievement Award which rewards, since 1955, women ‘who have made a significant achievement’ and ‘are being recognised for their strides in making the world a better place’. Ben Hayoun’s roles include Designer of Experiences at the SETI (Search for Extraterrestrial Intelligence) Institute, Head of Experiences at WeTransfer where she develops experiential content for the digital platform and its 90 millions active users, a member of the Space Outreach and Education committee at the International Astronautical Federation, a member of the British Interplanetary Society and Women in Aerospace, a postgraduate fellow of the Royal Geographical Society and researcher in Geography at Royal Holloway. She is a United Nations Advisor to the UN VR (Virtual Reality) labs, and a visiting professor at the Royal College of Arts and the Architectural Association.
Blasted from a Japanese launch pad, her projects have been orbiting around the earth in the International Space Station since May 2015. She assembled and directs the International Space Orchestra (ISO) – the world first orchestra of space scientists and astronauts from NASA. Her multilayered, experiential design practice has previously resulted in collaboration with grammy award winners musicians such as Beck, Damon Albarn, Bobby Womack, the Prodigy, Penguin Café, Ed Bangers Records, Savages and lately rock band Sigur Ros. She is a keynote speaker and she has spoken worldwide about the value of experiential design practices in the context of outreach, community and education. Her work has been exhibited at the National Museum of China, MOMA, V&A and other leading design institutions.
Ben Hayoun is the author and director of two feature length movies. Ben Hayoun was awarded one of the UK largest artistic award, The Arts Council England Exceptional Award for her project Disaster Playground considered as ‘really remarkable and of national importance’ (Peter Knott, Director, Arts Council England). Her latest feature length movie Disaster Playground, on emergency procedures and asteroids, was nominated for a Vision Award at SXSW 2015 and is distributed worldwide on Netflix and other digital platforms. Paola Antonelli, senior curator at MOMA declared about it ‘It’s Dr. Strangelove meets This Is Spinal Tap. You straddle a big red phone and go on a wild ride along a chain of command that is complex and exhilarating. Nelly and her studios have also worked and consulted for the likes of world class clients including NASA, Google HQ, Mailchimp HQ, BBC, Apple HQ, Air Bnb HQ, XL Recordings, Mattel HQ, and Autodesk amongst many others.
www.internationalspaceorchestra.com // www.spaceviking.org // www.micronationsrevolution.com // www.superksonic.nellyben.com