Jury Member

Sami Niemelä

Strategic Designer & Partner

Helsinki, Finland

Sami is a design leader working at the intersection of systems, foresight, and design. What he does daily is help teams, products, and companies to become more resilient by making the right choices about their futures and business, and build teams, capabilities, and organizations to support this in quest long term. Over 20 years in the industry, he’s worked on several continents, earning international patents, numerous awards, and built exits for the largest companies in the world. He’s organized and spoken at numerous industry events ranging from co-chairing Interaction 16 in Helsinki to local meet-ups (IxDA Helsinki) to being invited to speak at Google in San Francisco. Currently, he is one of the founders and the creative director at Nordkapp, a strategic design and innovation consultancy based in Helsinki and Amsterdam, and working globally. He is also an exhibited artist exploring the human potential in generative networks and machine learning.

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