Codeinskij

The world’s cities are facing explosive growth. Over the next 30 years, cities will grow by 2+ billion people. This requires building higher, denser and faster than before — while also providing high living quality and sustainable urban environments. Achieving this is a global challenge, recognized by the UN’s Sustainable Development Goals. Meanwhile, construction, one of the least digitized industries globally, is struggling to adapt.

Today 1.5 billion people lack formal identification. Without identification, their economic opportunities are severely limited. Thousands of organizations, and governments all around the world are trying to deliver the critical and essential services in education, health, and finance needed to end poverty. Instead of deploying billions of dollars towards this fight, funds are getting wasted on challenges in identification.

America’s healthcare system is the biggest black box out there. Research shows that people are consistently confused about how to navigate their benefits, and stumped on how to pay for care once they do get it. The current system puts the onus on the consumer to make hard decisions in an unsympathetic and outdated space. We knew better was possible.

Expressive Wearable explores clothing as a communication tool. This project imagines a scenario in which clothing expresses the wearer’s attitude directly without the concern of adhering to social conventions.

No longer a privilege for the few, access to 17 of the world's most treasured museums is now available to anyone with an internet connection. Google Art Project welcomes us to the halls of London's Tate Britain, Madrid's Reina Sofia, St. Petersburg's Hermitage. See The Birth of Venus in Florence then Starry Night in New York -- from a curator's perspective, down to each microscopic crack in the canvas. The remarkably elegant and intuitive interface feels perfectly on-brand for Google, without distracting from the visually rich content on the site. Visitors can move through the museums on an interactive floor plan, choose the works they'd like to see and read informative curator's notes. It's immersive. Personal. Beyond digital, it's a real-life experience.

In a truly e-commerce and on-demand based economy, more than 25 million US workers perform material handling activities: they move our goods and mine our raw materials, construct our buildings, and create the energy needed to power our society. Last year US companies spent $60bn on lifting related injuries, the most expensive cause of injury in the US, most of which is preventable. Most injuries happen due to cumulative trauma on the spine and surrounding muscles, caused by repetitive bad biomechanics when lifting.

Bridge is a platform that exposes people to a wide range of political perspectives and enables one-on-one discussion between users. This project began when I started taking a closer look at my social media feed and became all too familiar with the toxic dialogue that often surrounded politics. It felt like we hid behind our screens and used our online presence to talk to each other in ways we never would in person. In addition, I became more and more aware of the recommendation algorithms that curated my social media feed and pushed me to only encounter political content I already agreed with. It was clear that social media was pushing people into their own echo chambers and becoming a vector for extremely polarized and toxic political discourse.

Out of the Box is a simple yet effective solution for the increasing number of cell-phone users who have difficulties with learning to use a new smartphone. For older people, this experience can be particularly frustrating as they apply analogue modes of learning to digital experiences - looking in the box for help that simply is not there. Rather than design a dumbed down “special phone”, the designers decided to look at the problem in a different way. Instead of designing another device, they looked at changing the way people learn to use them. By drawing on user strengths and familiar mental models, the designers created a set of books which would act as the packaging and provide an entire learning experience for any device. The books actually contain the phone, and use each page turn to reveal the elements of the phone in the right order, helping the user to set up the sim card, battery and even slide the case onto the phone. The phone then slots into the book, which acts as the main manual. Arrows point to the exact locations the user should press, avoiding confusion and eliminating the feeling of being lost in a menu.

‍We designed and prototyped a pair of hardware-integrated cabinets: one cabinet to scan in objects people submit and one cabinet to display that scanned object through holographic projection.

Across the globe, User Experience (UX) Research teams invest months in user interviews and weeks in crafting a set of Personas. A User Persona, is a detailed and semi-fictional representation of a target user, based on research and insights. Yet, these Personas often fall short of their intended impact on UX and products. We embarked on a mission to enhance Personas, ensuring they deliver their true value in understanding users and facilitating exceptional user experiences. After numerous iterations, we developed the Persona Mapper—a tool designed to revitalize Personas.