Collective Health Member Experience

Local Projects worked with the Tech Museum of Innovation in San Jose, CA to develop the BioDesign Studio which opened on March 18, 2016. The goal of the BioDesign Studio was to design interactive exhibits to demystify one of the least-understood and most controversial topics in modern science: synthetic biology. The client outlined the basic flow of the gallery, splitting exhibits into two groups. The first group familiarized visitors with the fundamentals of biology, and the second group of exhibits builds on these foundations to introduce visitors to more complex concepts from synthetic biology.

SmartGauge is Fordʼs first LCD screen instrument cluster, built into their 2010 hybrid sedans. Our goal was to effectively modify the behavior of the driver to achieve the optimal fuel efficiency. And do this without distracting the driver by actually reducing visual demand. Working with the simple truth that hybrid enthusiasts want to get the most from their new cars, we proposed to Ford ways to help drivers understand how their behavior affects their fuel economy over time. We also used cognitive visual research in color shape and form to create a safer instrument cluster that was easier to read in peripheral vision. We delivered an experience that was more effective, safer and, most importantly, FUN. In the past, hybrid drivers have been disappointed with their actual mileage not meeting the advertised rating. When it comes to fuel economy, the secret is that how a car is driven matters as much as how a car is designed. For the first time, SmartGauge puts the information needed to drive efficiently behind the steering wheel. Re-envisioned hybrid-focused gauges help drivers better understand the rhythm of hybrid driving, and how small changes in driving style can result in big savings at the pump.

In Switzerland, doctors now use iPads to evaluate the skills of every graduating medical student in the country. eOSCE is the examination system that has made it convenient to plan, run and evaluate these medical examinations.

In September 2012, the National Film Board of Canada (NFB) and the Quartier des Spectacles announced that Megaphone, a project imagined by Moment Factory, had been chosen following a call for ideas sent out in April 2012. Artists, collectives and production companies from all fields had been invited to submit a proposal for an interactive installation that would spark reflection on how to reconcile the individual and the group. In addition to its unique character and plastic qualities , Megaphone seduced the jury with its urban and polemical spirit, and its potential to give anonymous urban dwellers an opportunity to shine by allowing them to speak out in a public space. The project engendered a wealth of ideas and knowledge, and the creative team sought to ensure that the technology used would generate imagery that matched the words being spoken . The Megaphone project inspired visual artists to push the limits of vocal recognition technology—which is still in its infancy—in order to find creative ways of representing multiple voices and images, all while ensuring both artistic cohesion and the success of an experiment premised on the interaction between human beings and machines.

Chat messages, emails, websites, books… digitally written text is ever present in our daily life. But those neatly arranged letters hide secrets. Who wrote them and how? Did they hesitate? Was it a furious typing spree fuelled by a wave of emotions? Or did they carefully choose every word, deleting and retyping them over and over?

Color of Life offers visitors a unique perspective on the natural world: vibrant live animals, shimmering scientific specimens, and immersive interactive exhibits invite attendees to touch, see and experience the ways that nature’s colors help us understand and appreciate the health of ecosystems and the interconnectedness of life on our planet.

Living in developed countries with superior infrastructures and seemingly unlimited access to the ubiquitous things, we tend to forget: resources are not infinite and need to be taken care of. Current smart home solutions for regulating and optimizing consumption give little to no information to the user on their behavior and routine. Although every device in our home is a data touchpoint, hardly any of this is reflected in our living space, where we most need it.

Across the globe, User Experience (UX) Research teams invest months in user interviews and weeks in crafting a set of Personas. A User Persona, is a detailed and semi-fictional representation of a target user, based on research and insights. Yet, these Personas often fall short of their intended impact on UX and products. We embarked on a mission to enhance Personas, ensuring they deliver their true value in understanding users and facilitating exceptional user experiences. After numerous iterations, we developed the Persona Mapper—a tool designed to revitalize Personas.

India boasts 1.8 million K-12 schools and a student base of 321 million! Since the implementation of Covid-19 restrictions, students have been asked to stay home and advised to online or distance learning indefinitely. As a result, prolonged isolation, decrease in outdoor play times, and increased screen time is expected to impact students’ emotional well-being. Formal education in the new normal also presents novel challenges for teachers as it is hard to discern emotions and emotive feedback virtually.

Nike's training program-SPARQ Combines-are the proving ground for elite high school football players, an event where the very best attract the interest of college scouts. Based on the core athletic criteria of Speed, Power, Agility, Reaction, and Quickness, the SPARQ Combine event is where players are tested, analyzed, and ultimately for the elite few, awarded scholarships. But up until recently, the drill events were only about the numbers they could put up on a stopwatch. Nike asked us to bring SPARQ to the modern age. This year, through digital diagnostic tools, high school players now have a complete picture of their performance and a plan for improvement.