Chrome Web Lab

Nike+ was an experiment that revolutionized sport. With its launch seven years ago, we started a journey with Nike that has taken them from a company that manufactures shoes and apparel, to a company that makes products and services.Nike+ tapped into a community of runners with an existing behavior. Elite runners use the Nike+ platform to track their runs. We created a functional platform for athletes who wanted to understand their performance and improve on it. But even though Nike+ was a phenomenon for athletes worldwide, it wasn't optimizing its audience.We saw a greater opportunity in bringing performance tracking to the masses. But the question was: How do we bring Nike+ to a larger audience? How do we get people to adopt a new behavior?In order to bring Nike+ to the masses, we didn't just launch a new productwe transformed the way people measure performance by introducing a new metric called Nike Fuel. For the first time, the Nike+ FuelBand lets anyone who's active to compare themselves with anyone else.

Traveling and exploring unfamiliar places is an exciting experience for most sighted people. However, for the visually impaired and blind people, this experience is often more frustrating and mentally demanding than enjoyable. They rely on tools informing them about their immediate surroundings and the other senses to grasp their environment. Nebula is an interactive belt that supports unfamiliar urban exploration for people with visual impairment. The belt translates navigational data into haptic sensation, allowing users to explore without constantly figuring out where they are going or from where they come. Nebula minimizes the fear of getting lost and relieves mental strain by creating a haptic breadcrumb trail to ensure the wearer always gets home. Nebula encourages exploration while allowing the wearer to immerse in the experience and enjoy the journey.

Introducing Alvio, a breathing trainer that acts like a game controller. But instead of using your thumbs, you control the game with your breath. Alvio tracks your progress while you play. And because it’s fun, kids keep playing, and getting healthier. Inhaling and exhaling moves characters up and down to hit targets.

Pigzbe is a (very) smart device that teaches kids 6+ the value of money in a digital world. It's one of the first-ever family products built using the blockchain.

Paper is the simplest and most beautiful way to create on the iPad. It allows you to express your ideas as sketches, diagrams, illustrations, notes or drawings and instantly share them across the web. Ideas begin on Paper.Our lives have become driven more and more by empty patterns of consumption. At a time when we face so many real challenges, we find ourselves using the most powerful technology in our history to slingshot birds and update our status.Yet we all know our most rewarding moments are those we create for ourselves. As people, we have a need to create. It's our calling to invent, discover, and do our best to leave this place a little better than when we arrived. We have an innate need for creativity.To be human is to create.

Project Shasta brings AI-powered audio recording and editing to the web. A million stories wouldn't quench humanity's thirst for listening. Nor would a billion. There will never be enough stories. More people than ever wish to speak their story through podcasts. But, deciphering the intricacies of audio production is a buzzkill to many creators. Tools should inspire people to create, not discourage them from it. We built a tool that empowers anyone to tell their story through pro-sounding audio.

An Equine Vet’s job is a difficult one involving long hours and lots of driving. The pressures are heightened buy the high financial value of horses and their emotional value to their owners. Despite their size, horses are surprisingly delicate animals and require a great deal of care and oversight to keep them healthy. Simple ailments such as infections or lameness can quickly escalate into serious, potentially life-threatening issues. Colic for example is the number 1 cause of premature death in horses, causing 200,000 fatalities each year. If spotted early it is treatable however, in most cases the signs are not visible until its too late. For this reason, equine vets need to monitor sick horses closely – often with round-the-clock hourly checks to assess their condition.

There are 1.8 billion population of Muslim, where the largest Muslim population resides in Indonesia. Muslims do their prayers five times a day, and they have to be clean to do their prayers. On Hadith Sahih Muslim, Prophet Muhammad said “Cleanliness is part of the imaan (faith)”

Eye Conductor helps people express themselves through music using only their eyes and facial gestures.By translating eye gaze and facial expression into music, Eye Conductor enables people who are otherwise unable to express themselves creatively.

As more and more people were streaming content on their mobile devices HBO approached HUGE to plan and bring to market a suite of applications that would allow users access to the complete library of acclaimed HBO content through an interface that delivered the feel of the HBO experience. HBO had previously developed HBO GO as an on demand service that existed solely on HBOGO.com. HUGE's development of the HBO GO app aimed to harness the vibrant content of HBO to deliver a truly unique and seamless digital experience on the iPad, iPhone, iPod Touch and Android.HBO GO was developed to provide an ideal place for current HBO subscribers to not only view, but become fully immersed in, HBO's selection of programming. By expanding their platform, HBO Go would give more value to HBO subscribers while also creating a compelling product that could attract new subscribers.