Reflecting the broad spectrum of Interaction Design, the award categories focus on the nature of the interactions, as opposed to the forms that they take. That’s why we work hard to find discerning and fair professionals as judges.
Judges will ultimately weigh each submission in context with all other submissions, but their primary criteria for evaluation will be the quality of the work itself. For the Interaction Awards 2021, quality is defined and will be evaluated by the dimensions below.
Thoughtfully Considered Human Context:
How well does the project team demonstrate a process to understand the human context of the problem or opportunity frame? How well does the solution build on and communicate this understanding? How well does the solution identify what people will be included (who the design is “for”); what people will be excluded; and the resulting impact? How well does the team distinguish direct users and other impacted people? How well does the solution improve on access, inclusion, and opportunity for historically marginalized people?
How well is the problem space or opportunity framed? How clear is the insight? How well developed is the connection between insight, solution, and desired outcome? How does this framing offer something new from solutions previously attempted in the problem or opportunity space?
How clear is the concept or big idea behind the solution? How well does the concept match and build on the insight and problem/opportunity frame? How well does the concept advance meaningful discussion or new models for design?
How well did the project team employ their design process? How well did the work translate the concept to tangible, elegant design, through language, style, behaviour, and functionality, as it supports human interaction? How well does the work demonstrate attention to detail, fit and finish, and how the chosen medium serves the purpose and goals of the design? How well did the project team consider aspects of usability and accessibility? How well did the project team consider and incorporate the voices of impacted people into the process?
How well does the solution deliver on its intended impact against the frame (opportunity addressed), the people, and the business (profit, cost, brand)? How well does the solution consider and mitigate unintended or negative impact?
How novel was the solution, the concept, and/or specific aspects of the craft? How well does it advance the practice of interaction design, and inspire new thinking for others?