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100 Years of Design

Connecting
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2015
United States
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Team

Second Story, part of SapientNitro, Client: AIGA

Company | Institution

Second Story,part of SapientNitro

Category

Production

Type

Professional

Project description

“100 Years of Design” is a microsite created by Second Story to celebrate AIGA’s centennial and the profound impact of American design on our culture, bringing to life exemplary works from AIGA’s digital archives, insightful interviews with leading designers, and significant moments from the organization’s history.

“100 Years of Design” is a microsite created by Second Story to celebrate AIGA’s centennial and the profound impact of American design on our culture, bringing to life exemplary works from AIGA’s digital archives, insightful interviews with leading designers, and significant moments from the organization’s history. These elements are woven into narratives to present how design informs, connects, delights, influences, and assists us.

The experience also encourages visitors to join a dynamic conversation about the role design plays in our daily lives, creating a living archive that highlights our culture’s understanding of how and why good design works.


“100 Years of Design” is a microsite created by Second Story to celebrate AIGA’s centennial and the profound impact of American design on our culture, bringing to life exemplary works from AIGA’s digital archives, insightful interviews with leading designers, and significant moments from the organization’s history. These elements are woven into narratives to present how design informs, connects, delights, influences, and assists us.

The experience also encourages visitors to join a dynamic conversation about the role design plays in our daily lives, creating a living archive that highlights our culture’s understanding of how and why good design works.


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