Delta Brand Transformation

In a truly e-commerce and on-demand based economy, more than 25 million US workers perform material handling activities: they move our goods and mine our raw materials, construct our buildings, and create the energy needed to power our society. Last year US companies spent $60bn on lifting related injuries, the most expensive cause of injury in the US, most of which is preventable. Most injuries happen due to cumulative trauma on the spine and surrounding muscles, caused by repetitive bad biomechanics when lifting.

The Objectifier empowers people to train objects in their daily environment to respond to their unique behaviors. It gives an experience of training an artificial intelligence; a shift from a passive consumer to an active, playful director of domestic technology.

There are currently over 65 million people displaced worldwide, the highest number since World War II. Last year the UN’s migration body, the International Organisation for Migration (IOM) attended to the welfare of over 5.2 million people. Although access to healthcare is a basic human right, the growing number of refugees and migrants is making it increasingly difficult to provide support on the ground. Inspired by the on-going European refugee crisis, Frontend volunteered to work with IOM to review their service provisioning and design a “Future Vision for Migrant Healthcare”. Reimaging medication labelling is a central part of this project.

Project Shasta brings AI-powered audio recording and editing to the web. A million stories wouldn't quench humanity's thirst for listening. Nor would a billion. There will never be enough stories. More people than ever wish to speak their story through podcasts. But, deciphering the intricacies of audio production is a buzzkill to many creators. Tools should inspire people to create, not discourage them from it. We built a tool that empowers anyone to tell their story through pro-sounding audio.

Middle school education can be very challenging for students. They get introduced to a lot of new mathematical and scientific concepts that are often abstract in nature and difficult to understand. The current education system is designed as a one size fits all solution, with a set way to teach and learn these concepts. This approach contrasts with facilitation and letting learning happen organically. What if these concepts could be made more fun and tangible? Would this help the students gain more confidence in learning these concepts, let them explore the subject matter more deeply, and help them develop their own reasoning behind them? The “Smart Lamp” addresses this opportunity space by creating a mixed-reality environment that brings together the advantages of both physical and virtual environments.

Depression is the silent epidemic that affects 1 in 5 teens. Statistically, you or someone close to you has suffered from depression, but unlike a physical illness, and often mistaken for teenage angst, it is invisible and many people suffer alone. Depression and anxiety can make everyday tasks such as getting out of bed or household chores very difficult. The difficult part is knowing when and how to ask for help, as many people feel too ashamed to reach out.

Research shows that a great number of cosmetics and body care products contain hormone-altering chemicals that can seriously harm your health. But information is sparse and difficult to access. How can you remember what to look for when you don't even know how to pronounce the chemicals? The Norwegian Consumer Council wanted to inform the consumers about these dangers without creating the feeling of effortlessness that press stories and campaigns about product dangers often do. At the same time, they wanted to activate them in a battle against the cosmetics industry to rid dangerous products from the shelves. We created 'Hormone Check' - an application on your smartphone - that enables you to check cosmetic products in the store before you buy them.

Lotza.io is a review site and an online community carefully designed to cater to individual needs, where users can contribute their opinions on subscription services and direct-to-consumer products. The platform boasts a unique emotional-based rating system that tracks sentiment over time, enabling users to express their feelings about a brand over time. The platform provides a breadth of different media - from text to video to audio - to allow people to express themselves in the way that they feel most comfortable. Partners also benefit from Lotza's contextual feedback, enabling them to enhance their product offerings. Finally, Lotza finds the most relevant online products and subscription services that match an individual’s personal tastes.

Teemo’s goal is to bring “fitness fun with friends” to the large, stressed-out, and underserved portion of the population who want to exercise but don’t. Conceived, funded, designed, developed, and launched by Ammunition in partnership with Bonnier R&D, Teemo is a fitness adventure game that combines proven training techniques, social connection, and entertaining adventures to help people get and stay moving. From a design perspective, Teemo is above all an experiment in moving beyond conventional (often cynical) approaches to gamification and social computing. From the start, we set our sites on something better than points schemes, leaderboards, peer pressure, life logging, and self-quantification. Ultimately, we took inspiration from the notion that the greatest source of happiness and motivation is caring, stable, and supportive connections to close family and friends. Teemo’s big idea is so simple, we think it’s radical. Getting together with friends to have fun in ways that also happen to increase overall fitness.

Sound Blocks, was a fantastically fun project to be part of. More so that it is an amazing tool to teach children and adults alike about the basic elements of sound of made of.