Google Art Project

Airline meals have remained largely unchanged for decades. A 10cm cube is about to rewrite the rulebook – and give new meaning to the phrase “a square meal.” No longer will passengers be stuck behind the pull-down tray, unable to use their laptop, or get up to stretch their legs – and no longer will they be faced with a meal that feels uninspired. The Cube is at the center of SAS’ new onboard dining ­experience for short- and medium-haul flights – and it delivers what customers want, in a modern and practical way.

America’s healthcare system is the biggest black box out there. Research shows that people are consistently confused about how to navigate their benefits, and stumped on how to pay for care once they do get it. The current system puts the onus on the consumer to make hard decisions in an unsympathetic and outdated space. We knew better was possible.

Built to incite curiosity and to change people’s concept of a periodic table, Interaction Cubes brings the elements to life.Using images and videos of each element in experiments and in everyday products, the users can see the elements not only as they imagine them in classroom lectures, but connecting with them. The aim is to bring the elements closer to the user’s lives.For users who have never had contact with the subject, Interaction Cubes provides a playful and pleasant first contact with chemistry and the periodic table.Part of a traveling exhibit, it is built with a modular aluminum structure, reaching public from several states.

Peer is a Mixed Reality platform that uses a combination of physical and digital elements to engage students by making abstract concepts and complex forces visible and tangible. Traditional education relies on textbooks, videos, memorization, testing, and instruction in order to teach students about “hard to see” and “invisible” science topics. Although this method of teaching was successful in the past, new teaching methods like S.T.E.A.M. and maker education are making impact in the classroom by changing the way students learn—by doing.

Chabla is a revolutionary mobile interpretation service for sign language users, their network and sign language interpreters. With Chabla sign language users have access to interpretation from their smart device at any time anywhere without a delay, in multiple languages.

In 2010, for the first time ever Pepsi repositioned the brand from a Super Bowl advertising icon to a catalyst for ideas to refresh the world. The Pepsi Refresh Project was a game-changing pro-social endeavor for Pepsi to position themselves in the minds of consumers as a positive, optimistic force for change in communities, revolving around issues and ideas that people personally cared about. The Pepsi Refresh Project was designed to give millions of dollars in grants in the U.S. to fund good ideas, big and small, that move communities forward.

For nearly 70 years, we have been interacting with computers using a keyboard, and for the past few decades with a mouse. With the rise of touchscreen technology and the Internet of Things, we’re long overdue for a more intuitive way to create and work with technology.

Mobile is intense, intimate, and frequent: the ultimate medium to connect with consumers and gain their loyalty. In order to preserve its role as a supermarket pioneer and innovator, the mobile application 'Appie' was launched in 2009. It's now available for iPhone and Android (and the web, which is outside the scope of this submission) and is still being expanded with new and useful features. With Appie, users' experience around grocery shopping is elevated to a fun, inspiring, and easy process by taking the classic shopping list to a whole new level. Before going shopping, users can browse a database of tens of thousands of recipes, find stores near them, check opening hours, and create their shopping list using numerous 'sources': previous purchases, special offers, recipe ingredients, a bar code scanner, and manual and voice input. The list can even be synchronized across devices, enabling people to work together on the weekends' groceries. In an Albert Heijn store, Appie will help customers find the most efficient route by sorting the items on the list in the right order. And after shopping, users can switch to Cooking Mode, making it easy to follow the steps of recipes, using the ingredients they just bought.

Teemo’s goal is to bring “fitness fun with friends” to the large, stressed-out, and underserved portion of the population who want to exercise but don’t. Conceived, funded, designed, developed, and launched by Ammunition in partnership with Bonnier R&D, Teemo is a fitness adventure game that combines proven training techniques, social connection, and entertaining adventures to help people get and stay moving. From a design perspective, Teemo is above all an experiment in moving beyond conventional (often cynical) approaches to gamification and social computing. From the start, we set our sites on something better than points schemes, leaderboards, peer pressure, life logging, and self-quantification. Ultimately, we took inspiration from the notion that the greatest source of happiness and motivation is caring, stable, and supportive connections to close family and friends. Teemo’s big idea is so simple, we think it’s radical. Getting together with friends to have fun in ways that also happen to increase overall fitness.

MyFord mobile app is a memorable, market-leading application suite, a website, and a mobile app that makes gas-free battery electric vehicle (BEV) ownership simpler, easier, and more engaging and provides a differentiated digital experience that gives consumers yet another reason to choose the Focus Electric.