Google - Through The Dark
Team
Hamish Stewart, Gavin McLeod – Executive Creative Director
Michael Armstrong – Creative Director
Blake Kus – Associate Technology Director
Jess Bateman – Senior Designer
Shruti Rai – Senior Experience Designer
Aaron George – Software Engineer
Kate Allan – Copywriter
Justine Cusack – Social Strategist
Corey Nicely – Marketing Science Manager
Margo Lowry, Julia Rush, Gertjan Leppers – Production
Natalie Brend – Senior Account Director
Jeff Donios – Senior Technology Director
Mike Daly – Director, Exit Films
Kim Wildenburg – Executive Producer, Exit Films
Eran Hilleli, Marco Palmieri – Animation, XYZ Studios
Richard Osellame – Senior Technology Director, XYZ Studios
Stevie Watkins – CG Lead, XYZ Studios
Garett Mayow – Executive Producer, XYZ Studios
POEM – PR
Essence Digital – Media
Company | Institution
R/GA Sydney
Category
Production
Type
Professional
Project description
Australian hip-hop legends Hilltop Hoods and Google Play collaborated to create an interactive music video that harnesses mobile capabilities to capture a world turned upside down, as experienced by band member Dan Smith during his son’s leukemia treatment. Two 3D environments rendered in code are navigable by rotating the phone, translating a personal journey into a powerful digital experience. Each listen on Google Play generated a donation to support young Australians living with cancer.