SAP Scouting

One of the greatest shortcomings of human-centered design is its lack of guidance on how to include diversity as part of the design process. Which human, exactly, belongs in the center? Most designers end up using their own abilities and experience as a baseline for their designs. This problem is even more pronounced for the predominantly young and able-bodied designers that work in technology. The result is products that work well for people with similar abilities and resources, but end up largely excluding everyone else. This is especially true for roughly 1 billion people on the planet with disabilities.

The Waste Land for iPad is the result of a year long collaboration between the poem’s publisher Faber and Faber, and Touch Press a digital publisher specialising in highly interactive books. Our aim was to bring the poem to a new audience and to use the special capabilities of the iPad to give that audience the tools to appreciate perhaps one of the greatest works of 20th Century literature. To that end we offer synchronised readings and performances of the poem by, among others, T S Eliot himself, Sir Alec Guinness and Fiona Shaw. We also provide 35 expert perspectives on the poem in the form of filmed interviews with Seamus Heaney, Jeanette Winterson and others. Extensive and detailed notes can be accessed to explain the many references and historic allusions. And Eliot’s original manuscript can be displayed, including Ezra Pound’s extensive edits and deletions, to show how the poem took shape. But at the core of the iPad edition is the poem itself, beautifully typeset and, with a quick turn of the device, uncluttered and carefully presented without embellishment.

ZocDoc's purpose is to empower patients to be more engaged and empowered with their healthcare planning and decision-making.ZocDoc is a digital platform that provides patients unprecedented access to healthcare. ZocDoc's core feature, online booking, enables patients to find great doctors who take their insurance, view those doctors' availability online, and instantly book an appointment with the doctors they choose.ZocDoc goes even further by providing tools that empower patients to complete their medical/registration forms online, make follow-up appointments, and manage their ongoing health care. Whereas most healthcare technologies focus on building software for physicians and often treat the patient user experience as an afterthought, ZocDoc's focus is on making the entire patient-doctor relationship easier, more transparent, and above all more patient-centric.In fact, the driving philosophy behind ZocDoc's design is "Patients First". The goal is to transform how we think about healthcare by, for the first time ever, putting patients truly in control.

When Pearson, the world’s largest publisher, needed to redesign their textbook curriculum to meet new national standards, they did more than just write new content.

Sonivivi is an interactive mobile application that helps people who are partially blind, or those who have recently lost their eyesight to become more self-sufficient in their daily life. As the intended use of Sonivivi is for the visually impaired, the interface does not rely on sight, but instead focuses on using gestural interfaces and audio feedback to navigate through three-dimensional audio space in order to improve the user's listening skills. Sonivivi offers an enjoyable and less labor-intensive alternative to traditional methods of learning. It facilitates a self-directed and empathetic learning experience and can be used as a support tool both for educational organizations and parents who have visually impaired children.

When we try to translate our own experiential geography on a flat surface we often get puzzled. Maps, even online and mobile ones, seem to us hostile, deliberately complex, sometimes cryptic. The reason is that we cannot communicate with them. They always look the same. They know everything, but they do not learn. They are fixed and identical for everyone. And as long as they get more complex, with layers upon layers of information constantly added to them, they become more and more confusing. Terrarium is the solution to the maps’ ineptitude in making themselves understandable, enabling us to communicate with them. It allows the creation of personalized paths, giving directions for the easier route based on the user’s knowledge, which is not possible with other navigation systems, and integrates suggestions in the path-generation process. It adds sharing possibilities, which unlike existing services allow real-time collaboration on creating maps and location databases, and sharing not only places but also paths, itineraries and whole maps. It finally joins together in a single mobile application all this functions, using a graphic interface that remains simple and intuitive in spite of the complexity of the system.

Tax is a give-and-take system that binds our society together as humans by providing infrastructures and services that we all rely on. However, tax touchpoints are often designed for the system rather than the user – the processes and traceability around tax, as well as how it contributes to our shared spaces and society can often feel complex, opaque, or invisible to the individual. Could we reimagine our relationship with it? And how might our connected environments offer new ways for us to interact with them?

MetaCancer is an organization that is built on helping people with advanced stage cancer. MetaCancer has worked for many years building a compassionate user community and programs to support them. MetaCancer was technologically delinquent. Their old bulletin board system was the furthest thing from inviting. Partnering with the Center for Expressive Arts, MetaCancer developed a program that illustrated the healing capabilities of art as participants expressed their personal experiences through painting and poetry. MetaCancer needed a vision on how to best use technology to leverage all they had learned about their community over the years, and give them an experience that was empowering and trustworthy. Designed and built with mobile in mind, Mosaic has the simplicity of a journal with the richness of a photo or paint application. Mosaic juxtaposes technology and art for a therapeutic and empowering community experience. It represents every user’s personal journey through a challenging time in life.

Oli combats loneliness in cities by creating experiences that encourage people to gather and relish each other's presence in public spaces. By simply moving the hands around Oli, one can create tunes and connect with the surroundings.

Finavia is one of the most prominent organizations in the aviation industry of Finland. We run airports all across Finland and aim for creating an integrated and smooth passenger experience. With this website renewal project, our goal was to establish the website as the key digital touchpoint that would help align all our digital touchpoints to our vision of smooth traveling by providing the passenger control over their experience, and journey.