Vochlea: Prototyping Music

In Switzerland, doctors now use iPads to evaluate the skills of every graduating medical student in the country. eOSCE is the examination system that has made it convenient to plan, run and evaluate these medical examinations.

When we discuss problems in policing, we rarely indict the records management software. There’s a common misconception that police are “high tech” when, in reality, 20% of departments are still using paper reports to file incidents. The rest are using outdated software that makes it impossible to share crime information across city lines. Problematic software has even resulted in criminals walking free based on technicalities like arrests not being processed in time. This was a decades old problem that no one else bothered to fix despite hundreds of millions in taxpayer dollars being spent each year on it. With Cobalt Records Management System, the team at Mark43 redesigned police reporting workflows from the ground up, and built a user experience that officers could finally embrace instead of complain about.

SWYP (See What You Print) radically simplifies printing by giving you the ability to see and manipulate, in a 1:1 scale, what the finished result will look like before you print. The underlying idea is that many common problems, including the wasting of time and paper, could be fixed by making all aspects of the printing interaction more natural, predictable and understandable.

TrafficBridge provides connections within and across organizations to assist network television advertising broadcast matches.

The way music theory is traditionally taught makes it seem intimidating and complex. This is essentially what Musiclock seeks to change and disrupt.

Eurosport is the largest provider of sports content in Europe and streams on more devices than any other channel, in 54 countries and 24 languages. Eurosport partnered with us to reimagine the sport viewing experience.

Today 1.5 billion people lack formal identification. Without identification, their economic opportunities are severely limited. Thousands of organizations, and governments all around the world are trying to deliver the critical and essential services in education, health, and finance needed to end poverty. Instead of deploying billions of dollars towards this fight, funds are getting wasted on challenges in identification.

Nike+ was an experiment that revolutionized sport. With its launch seven years ago, we started a journey with Nike that has taken them from a company that manufactures shoes and apparel, to a company that makes products and services.Nike+ tapped into a community of runners with an existing behavior. Elite runners use the Nike+ platform to track their runs. We created a functional platform for athletes who wanted to understand their performance and improve on it. But even though Nike+ was a phenomenon for athletes worldwide, it wasn't optimizing its audience.We saw a greater opportunity in bringing performance tracking to the masses. But the question was: How do we bring Nike+ to a larger audience? How do we get people to adopt a new behavior?In order to bring Nike+ to the masses, we didn't just launch a new productwe transformed the way people measure performance by introducing a new metric called Nike Fuel. For the first time, the Nike+ FuelBand lets anyone who's active to compare themselves with anyone else.

Traveling and exploring unfamiliar places is an exciting experience for most sighted people. However, for the visually impaired and blind people, this experience is often more frustrating and mentally demanding than enjoyable. They rely on tools informing them about their immediate surroundings and the other senses to grasp their environment. Nebula is an interactive belt that supports unfamiliar urban exploration for people with visual impairment. The belt translates navigational data into haptic sensation, allowing users to explore without constantly figuring out where they are going or from where they come. Nebula minimizes the fear of getting lost and relieves mental strain by creating a haptic breadcrumb trail to ensure the wearer always gets home. Nebula encourages exploration while allowing the wearer to immerse in the experience and enjoy the journey.

Earlier Rig Control Systems were engineered to perfection and capable of displaying complex controls and information. But it was too complex to use and required a lot of training to educate an operator. To motivate, and encourage old and new operators to work with these complex machines and avoid losing well-trained operators and billions of dollars, we designed a new rig control system for one of our most complicated rigs — Boomer.