VW.com
Team
Company | Institution
Category
Type
Project description
Most automaker sites are glorified car brochures. Car configurators don’t help you find your dream car. They let you build a digital car that may or may not exist, then send you to dealerships with fingers crossed.
Most automaker sites are glorified car brochures. Car configurators don’t help you find your dream car. They let you build a digital car that may or may not exist, then send you to dealerships with fingers crossed. The new vw.com is a complete reinvention of the automaker website. It’s a shopping-focused experience designed to get shoppers to fall in love with a car, then help them find the real thing nearby. By focusing primarily on inventory, we have created a unique branded car-shopping experience that’s user-centric, informative, and memorable.
Most automaker sites are glorified car brochures. Car configurators don’t help you find your dream car. They let you build a digital car that may or may not exist, then send you to dealerships with fingers crossed. The new vw.com is a complete reinvention of the automaker website. It’s a shopping-focused experience designed to get shoppers to fall in love with a car, then help them find the real thing nearby. By focusing primarily on inventory, we have created a unique branded car-shopping experience that’s user-centric, informative, and memorable.