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Connected AEDs and the future of Emergency Response

NewDealDesign
United States

Sudden Cardiac Arrest (SCA) kills over 350,000 people every single year in the U.S. alone. It is the leading cause of death for adults over the age of 40 and also leads to the loss of nearly 23,000 youth annually. Despite being a massive public health issue, survival rates have unfortunately remained dismal at around 10% for decades. Fortunately, there’s a treatment for Sudden Cardiac Arrest (SCA) – a life-saving shock from an Automated External Defibrillator (AED). If used quickly, an AED can be highly effective. However, the problem is that AEDs are not readily accessible, and too often don’t get to the people who need them. Avive is on a mission to change that. With each passing minute prior to treatment reducing a victim’s chance of survival by 7%, an AED’s accessibility, design, and usability make the difference between life and death. Our strategic design collaboration with Avive focused on developing a first-of-its-kind connected AED system. In addition to a standard AED’s capabilities, the Avive Connect AED™ is a portable device that, when spread across a community, acts as a mesh-network of coverage enabling support to any individual within the radius of that network. When activated, the network of AEDs and local responders are alerted to find the closest AED to the victim. Once an AED is activated, it provides diagnosis and instruction to both professional and pedestrian users supporting a victim of sudden cardiac arrest.

Production
2023
Disrupting

Earth Bits - Sensing the Planetary

Dotdotdot srl
Italy

Earth Bits is a data-driven journey to raise collective awareness around the environmental crisis, allowing visitors of maat - Museum of Art, Architecture and Technology in Lisbon - to experience climate change from scientific evidence. Earth Bits stimulates reflection on the relationship between science, humanity, nature, and technology in a very objective way. It shows the energetic transition and the current crisis, inviting visitors to explore the intrinsic relationship between people and the planet, understanding the repercussions of our choices and the impact of our actions. As designers, we facilitate the flux and translation of data as fuel for creating knowledge, cultural value, and critical thinking. Not merely providing information or solutions, but creating a new grammar of understanding, to read the complexity of our fast-changing time. Visitors can explore and experience knowledge with all their senses in the storytelling of four parts: four digital and interactive installations, graphics, animated videos compiled with data based on scientific evidence. An example of this approach is a digital wallpaper “painted” with data from the ESA – European Space Agency’s Copernicus program Sentinels (satellites to monitor our planet) that visually translates the scientific information for the public. The video – updated every month – shows the correlation between CO2 emissions by human activity, global warming, and natural phenomena such as floods, ice melting, rising sea levels.

Production
2022

Gaggenau Live - Reimagining the showroom experience in digital

PwC Turkey,Digital & Experience Consulting
Turkey

Gaggenau Live allows customers to connect to the showroom from the comfort of their homes, via their mobile, tablet or desktop browsers. Customers who scheduled an online 1-1 tour can watch the sales consultant’s live stream and digitally interact with Gaggenau products. The solution provides an enriched, interactive and personalized experience by letting customers review details of their product of interest, configure the products based on their personal preferences, create a list of favourite products, view inspirational product/kitchen images, show their kitchens to sales consultants for guidance and invite family members, friends, architects etc. to join the live session. Gaggenau Live is also designed to digitally empower sales consultants by broadening their product demonstration abilities during a showroom tour and personalizing the experience through a consolidated customers’ interaction dashboard. The solution allows consultants to manage their appointments, review customers’ information and interested products prior to the live session. During the session, the consultant has high control over the experience by simultaneously tracking customer actions through an interaction analyser and tailor the tour instantly based on customer interest. High integration with the product catalog enriches product demonstration experience and allows consultants to push interested products to the customer's screen or configure the products on behalf of them and create an offer list. What makes the solution special is that it is designed to make customers feel like they are in control of the experience by letting them actually interact with the space and products rather than just staying as viewers.

Production
2022