Teemo’s goal is to bring “fitness fun with friends” to the large, stressed-out, and underserved portion of the population who want to exercise but don’t. Conceived, funded, designed, developed, and launched by Ammunition in partnership with Bonnier R&D, Teemo is a fitness adventure game that combines proven training techniques, social connection, and entertaining adventures to help people get and stay moving. From a design perspective, Teemo is above all an experiment in moving beyond conventional (often cynical) approaches to gamification and social computing. From the start, we set our sites on something better than points schemes, leaderboards, peer pressure, life logging, and self-quantification. Ultimately, we took inspiration from the notion that the greatest source of happiness and motivation is caring, stable, and supportive connections to close family and friends. Teemo’s big idea is so simple, we think it’s radical. Getting together with friends to have fun in ways that also happen to increase overall fitness.